Every month, you invest thousands of euros in your Google Ads campaigns. Dashboards show impressive figures: 50,000 impressions, 2,000 clicks, an acceptable conversion rate. Yet,
The digital advertising model is undergoing a silent but radical revolution. For years, advertisers have accepted paying for “impressions” a concept as vague as it
In the digital advertising ecosystem, a disturbing question is emerging with increasing urgency: how much advertising budget is actually wasted on non-human traffic? The initial
In a digital advertising ecosystem dominated by giants like Google and Facebook, a new generation of platforms is emerging to address a critical issue: how
Student life imposes significant financial constraints: tuition fees, housing, transportation, and daily expenses. This situation leads many students to seek supplementary income compatible with their
Being a single parent means facing a double challenge every day: meeting the family’s financial needs while solely taking on the “education and well-being of
In 2025, the French economic climate is pushing more and more people to seek a supplementary income. Inflation, still present, is reducing purchasing power, while
Today, it’s possible to generate additional income from your living room, without initial capital and without advanced technical skills. Online platforms and specialized applications offer
