The digital advertising model is undergoing a silent but radical revolution. For years, advertisers have accepted paying for “impressions” a concept as vague as it is debatable.
Today, a powerful question emerges: what if every euro spent actually reached a human being, not a bot? The most innovative
CPM is Dead: the Limits of the Historical Advertising Model
For over two decades, CPM reigned supreme in the digital advertising industry. However, this dominance rests on fragile foundations. Advertisers are gradually discovering that paying for impressions often amounts to throwing part of their budget out the window.
A Metric Based on Impressions, not Humans
CPM, historically used by publishers and media agencies, relies on a simple model: billing for every thousand ad views. However, the fundamental problem lies in the lack of guarantee regarding audience quality.
An “impression” means neither that a human saw the ad, nor that the user experience was actually impacted. Furthermore, it is limited to a technical signal: an ad file sent to a device without true measurement of visibility.
Platform Opacity: between Bots and Unverifiable Metrics
Recent studies reveal a disturbing reality: according to some industry estimates, up to 30% of online ad traffic could be generated by bots. Moreover, click farms, branding fraud, and unverifiable metrics create an illusion of performance.
Result: audience segments are often skewed, while ad placements lose reliability.
Advertisers Demand Proof, not Promises
Marketing directors are currently under pressure to justify every euro of their media budget. Furthermore, boards of directors demand campaigns that are truly ROI-driven, with transparent measurement of performance.
In this context, CPM appears as a relic of an era where promises were valued more than proof. Thus, the era of cost per human, transparency, and independent verification is now establishing itself as the new norm.
The Birth of CPH (Cost per Human)
Faced with the glaring limitations of CPM, agencies and media buyers are seeking an alternative that can truly value their investments. Consequently, a new metric is emerging and establishing itself as the future of digital advertising: CPH (Cost Per Human).
This revolutionary approach doesn’t just improve an obsolete economic model: it reinvents it. In fact, CPH places humans at the center of advertising performance, thereby transforming how brands conceive, measure, and value their branding campaigns.
A New Metric Focused on Audience Quality
CPH marks a major turning point. Indeed, it is no longer about accumulating visible impressions or maximizing exposure duration, but rather about guaranteeing certified interactions with real people.
Advertisers pay only for a verified audience, resulting from certified human views. Gone are biased indicators and the complexification of KPIs: CPH now offers a measure of visibility based on transparency and contact quality.
Rather than buying uncertain volume, brands invest in qualified contacts. These are measured according to media measurement standards and supported by independent verification technology.
How Beezy Defines a “Certified Human View”
At Beezy, a certified human view relies on multiple levels of verification. Thanks to anti-fraud AI and advanced technical protocols, the platform analyzes behaviors to distinguish authentic human interactions from automated clicks.
Then, each validated interaction feeds into concrete and actionable KPIs. This allows media buyers to value visible placements and optimize their advertising budgets.
From Click to Real Contact: Redefining Advertising Value
CPH redefines the very concept of “advertising value“. On the one hand, an automated click has no commercial value. On the other hand, an unseen impression is a lost budget.
The CPH model ensures that each advertising transaction corresponds to a real human contact. This improves both content quality and user experience. Agencies can finally align their sales methods with tangible indicators, while meeting advertisers’ growing demands for transparency.
Beezy Trusted Traffic: Blockchain Proof
The promise of Beezy rests on a simple principle: every piece of data must be provable. Thanks to its blockchain technology, Beezy transforms view certification into a public, traceable, and tamper-proof process.
Each human view becomes a line of proof, immutably recorded on the blockchain. This guarantees that ad revenues are built on real interactions.
This approach offers agencies, publishers, and brands a new standard of trust. It combines AI, independent verification, and total transparency.
Comparison: Beezy vs Google Ads vs Facebook Ads
To truly understand the revolution Beezy represents, it is essential to compare its approach to that of the giants currently dominating the digital advertising market. Google Ads and Facebook Ads together manage the majority of online advertising investments. However, their model relies on a fundamental information asymmetry: advertisers must trust the figures provided without the possibility of independent verification.
Google Ads: Opaque Metrics and Lack of Certification
Google Ads remains the dominant advertising platform. However, its model relies on
You have to take Google’s word for it when it claims your impressions reached real humans. This information asymmetry therefore places advertisers in a weak position.
Facebook Ads: Estimated Reach, Uncertain Reliability
Meta offers sophisticated targeting tools. Nevertheless, its
As with Google, brands must accept the figures provided without the possibility of independent verification.
I Am Beezy: Total Transparency and Public Verification
Beezy positions itself as the antithesis of these giants. First, every metric is
This transparent approach transforms the relationship between platforms and advertisers, from a dynamic of distrust to a partnership based on objective proof.
The Future of Marketing: from Performance to Proof
The evolution from CPM to CPH is not just a simple technical innovation: it heralds a profound transformation of the advertising industry as a whole. In reality, we are witnessing the emergence of a new paradigm where transparency, traceability, and fairness become the fundamental pillars of every advertising transaction.
Towards Responsible, Traceable, and Fair Advertising for Advertisers
The shift from CPM to CPH is part of a broader trend towards responsibility in the digital advertising ecosystem. Brands now demand to know exactly where their money goes and what real impact their advertising campaigns generate.
This evolution benefits the entire industry by eliminating fraudulent actors. It also rewards quality rather than volume.
The Era of Blockchain Transparency
Blockchain is not just a trendy technology: it represents the trust infrastructure necessary for a modern advertising ecosystem. By making every transaction publicly verifiable, it eliminates the need for trusted intermediaries. Consequently, it allows advertisers to independently verify the quality of their investment.
According to the Interactive Advertising Bureau (IAB), transparency and verification have become essential priorities for the future of digital advertising.
I Am Beezy, the “Google Ads Killer” for Certified Campaigns
Beezy aims to become the benchmark for demanding advertisers who refuse to waste their budget in opacity. By combining
What if You Only Paid for Human Digital Advertising?
The digital advertising industry is at a turning point. The historical model based on unverifiable impressions shows its limits in the face of increasing demands for transparency and accountability.
CPH represents the future of advertising where every euro spent generates a real and proven human contact. In a world saturated with bots and ad fraud, Beezy offers a rare certainty: the guarantee that your message reaches real people.
